Building the CG packs gives you complete control over how the product is lit, positioned within the frame, how it animates throughout the shot and ensures a premium look, without the risk of any creases or damages to the packaging. Product packaging are more often than not, built as 3D models.
Autodesk flame beauty retouching skin#
There is a fine balance between doing too much resulting in the subject’s skin looking very artificial and unrealistic and doing too little not achieving the desired look.ģD models can be used to aid beauty retouching from completely rebuilding the subject’s eyelashes due to the makeup artist applying too much mascara, to replacing a nail because the client wanted them to look longer and healthier. It’s very easy to push the beauty retouching too far. Beauty products are designed to help us look our best therefore we need to: make sure any imperfections in how the makeup has been applied during the shoot has been addressed remove any blemishes the subject may have reduce any shine to their skin created by the studio lighting, all whilst maintaining a natural look. Beauty retouching is a very important part of the VFX process when it comes to advertising makeup and cosmetics.
The finer details are finished in Flame during the online process. The level of attention and detail that goes in to shooting beauty products must be brought to life within the grade. Here at Nice Biscuits, we use DaVinci Resolve which gives us absolute control of the shot in hand whether it’s isolating the lips to make them look brighter or tweaking the skin tones – so the subject doesn’t look too washed out. The ability to manipulate the way an image looks and feels is crucial to bringing the whole edit together and giving the viewer a desire for more. The grade is one of the most important aspects of beauty commercials and it is not surprising why. This encourages a link to the soothing nature and the more relaxed experience involved when using the product. Slower edits are often used to promote products found in your bathroom, such as: shampoos, bubble bath, face wash, and so on. It allows you to get extremely close within the shot, focusing on the process of actually applying the makeup and encouraging the viewer to take the time to appreciate the product being advertised, as well as the results it can have on their skin.
This is a key component when trying to get consumers to buy a product.Ī much slower pace consisting of longer shots filmed at a higher frame rate, along with more close-ups, can be used to really emphasise the beautiful process of applying cosmetics products. Consumers situated in a busy city can relate to this lifestyle and the struggles of looking their best whilst constantly on the go, making the concept of the commercial relatable to the target audience. A fast edit, involving lots of quick cuts and busy shots, can be used to highlight the fast pace of city life and promote a product that has the endurance to last. The brand campaign must be reflected in the edit. Nice Biscuits understands just how important a good brand campaign can be especially in such a competitive market, to help our clients stand head and shoulders above the rest.
However, making your brand stand out can be a tricky task.
Autodesk flame beauty retouching full#
It’s crucial to make your brand stand out as the beauty industry is such a highly saturated market, full of competitors. From the shampoo we use in the morning, to the makeup remover at night, we all use them in one form or another. Beauty products are a part of our everyday lives.
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